CEO of Stratence Partners | 35+ years of international experience | Commercial Transformation

Fernando Ventureira is CEO of Stratence Partners and has 35+ years of international experience implementing successful Commercial Transformation initiatives.

Fernando's distinctive strength is bridging Strategy, Pricing and Commercial Execution through real-world implementation, aligned with business objectives and priorities.

He combines senior expertise with disciplined, hands-on models and methodologies spanning people, organization, governance, processes, data and systems.

This translates into sustainable improvements in Profit and Market Share, full adoption and client autonomy for scaling and continuous improvement.

Fernando has proven expertise in accelerating implementation and maximizing business results by applying pragmatic AI-powered solutions for data integration, pricing intelligence, commercial execution and performance monitoring.

Before Stratence Partners, Fernando held senior leadership positions with McKinsey, PwC, Pricing Solutions and Proudfoot, including roles as Partner, Senior Vice President and Program Director.

Fernando is completing a PhD (Swiss Management Center) and holds an MBA (Oxford), an MScIT (ESCP) and a DipHE (Paris School of Science & Industry). His executive education includes Strategy (Yale), Innovation (Harvard), AI (MIT), Digital Transformation (Deusto), and PR & Com. (Burson & Marsteller).

Fernando is a frequent international chairman and keynote speaker and regularly publishes on Commercial Transformation, Strategy Optimization, Pricing Excellence, Commercial Effectiveness and pragmatic AI.

He works fluently in English, French, Spanish and Portuguese, and is proficient in German, Italian and Chinese.