Justine Fritz is a Commercial Growth and Transformation leader with more than 20 years of experience driving commercial excellence, marketing effectiveness, sales capability, and go-to-market transformation across healthcare, medical technology, manufacturing, and consumer products organizations. She currently serves as Sr. Commercial Capability Director for North America at Kimberly-Clark Professional, where she leads enterprise capability strategies spanning Sales, Marketing, eCommerce, Customer Experience, Category Management, and AI-enabled learning. Throughout her career, she has held leadership roles at Kimberly-Clark, 3M, Medtronic, and St. Jude Medical, leading initiatives that have improved growth, customer engagement, operational effectiveness, and commercial performance. Her work combines strategic planning, capability building, organizational transformation, and modern learning approaches to help organizations translate strategy into execution. Justine is passionate about developing future-ready commercial organizations and creating scalable systems that enable both business growth and employee development.