Praks has about 15 years of experience in pricing, competitive intelligence, process improvement, value creation, and change management from industries such as High-Tech, MedTech (orthopedics, neuromodulation, interventional, diagnostics & cardiovascular), BioPharma, and Kitchen/Bath manufacturing. Currently Leading Revenue Mgmt. and Competitive Analytics at Kohler to execute pricing transformation across America regions and business channels that delivers revenue growth and margin expansion. In addition, building and driving pricing capabilities and best practices.

Praks has worked with various vendors in the implementation and adoption of pricing analytics, price setting, CPQ, counter sourcing, share of wallet, and competitive cross-reference tools at a regional and global level. Praks experiences also includes initiating value-added programs such as Customer Value Management tools, equipment as a service, equity rental, fee for service, and coordinated solutions.